Brand Book and Strategy

About this Gig

Every powerful brand starts with clarity: knowing your audience, their pain points, and how your identity can stand out in a crowded digital world. Through Botpool, I’ll help you build a modern, user-focused brand identity that not only looks professional but also connects with the people you want to reach. BASIC PACKAGE 20-Page Digital Brand Guide (1920px x 1080px) + Source files (PDF + InDesign) Brand essentials & foundations Custom PANTONE® color palette + hierarchy system Typography rules & font hierarchy STANDARD PACKAGE Everything from the Basic Package, plus: Brand DNA + Value Proposition (light strategy) Visual & imagery guidelines for consistency Stationery kit (Letterhead + Business Card) PREMIUM PACKAGE Everything from the Standard Package, plus: 30-Page Extended Brand Book (1920px x 1080px) Complete brand strategy: DNA, Value Proposition, User Persona, Archetype Social Media Kit (ready-to-post templates) ⚡ Ideal for: startups, SaaS products, e-commerce, and freelancers who want to look as sharp as they work.

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