Brand Strategy and Branding

About this Gig

I build brands from the inside out. Not just how they look, but how they think, speak, and position themselves in the market. My approach starts with clarity. I define what your brand stands for, who it’s for, and how it should be perceived. From there, I translate strategy into a cohesive visual and verbal identity system that is designed to scale across every touchpoint. This is not just logo design. It’s the foundation that ensures every piece of communication feels intentional, consistent, and recognisable. I focus on building a clear, differentiated foundation for your brand and translating it into a cohesive identity. We define your positioning, audience, messaging and tone, then develop a visual system including logo, colour, typography and overall design language. The outcome is a brand that is consistent, recognisable and scalable across every touchpoint, designed not just to look good but to communicate with clarity and perform in the market.

Requirements

To get started, we’ll need a clear understanding of your business and vision. This includes your brand overview, goals, target audience, competitors, product or service details, and any existing brand assets or references you may have. If available, sharing moodboards, inspiration, or brands you admire helps align direction early. Access to your current platforms or data, where relevant, also allows us to make more informed strategic decisions from the outset.

Related Tags